The Business of Doing Business Has Changed: Questions About Social Media, Live Chat Services, and The Future.
With less and less advertising revenue going towards all forms of Old Media and more going towards Social Media and SEO/SEM, business owners have had to adapt. I have a 2 part question:
1. Over the next 2 – 5 years, how much emphasis will any business put into their online presence?
2. If almost all your customers have visited your site at one point or another, how important would it be to have 24/7/365 online support?
Live chat support that could: Answer FAQ’s and relieve the phone burden on in house staff, book rooms, connect a ClickToTalk instant phone call between the end user and the hotel staff (while the customer is still surfing the site.), process realtime feedback on hotel experience, etc…
The business of business has changed. What will you do to evolve?
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