New Linkedin Poll Post: What form of Internet Marketing is most conducive to your business model? (Paid Search vs. Organic Search)

I just posted a new poll over at my Linkedin account; Which form of Internet Marketing is most conducive to your business model? (Paid Search vs. Organic Search)

It’s important before starting any type of campaign to know where to focus your business’ attention to. There has always been a great debate as to whether or not a business should place significant emphasis to a paid search campaign or to an organic search campaign.

I have always said, that in the long run, a well thought out SEO (Search Engine Optimization) plan is much more cost effective and efficient. For many companies this really isn’t the perfect solution or even an option as quality SEO takes time (somtimes 1-3 months) to be indexed by many or most search engines. SEO is great in getting the main website indexed and organically ranked hirer.

Paid search is great for when time is short and every advertising dollar can be quantified to one degree or another. If a marketing campaign runs for a week or 1 month and the business wants to gauge the response…the best bet is paid search with the landing page being a unique microsite catered to that widget being advertised. The main focus would be either direct sales or lead generation for 3rd party sales.

Either way, the important thing is to know how and when use the proper keywords and content that are relevant to your website.

Take the poll and let me know what your opinion is.