For so many businesses figuring out the healthy balance of attention to which Social Media or Social Networking site is almost a roadblock in itself. For some Twitter is amazing lead generating tool. For some it’s a complete waste of time. Same thing goes for Facebook and LinkedIn and other networks. Each Social Media outlet has it’s own personality and followers there within. The culture and behavior between networks varies quite a bit.
The best advice would be to see how people communicate within a certain network. Once you have a better understanding of HOW others communicate in a particular network you can look at your business and figure out how you want to be perceived to each of these outlets. (Note: Just because you blast your information to somewhere doesn’t mean it’s going to be received in the desired way.)
Context and content are always king.
As a Social Media Consultant, it’s paramount for me to understand that balance of attention and performance. We all have finite time to work on something; might as well make it worth it, right?