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• The New LinkedIn: Better Business or Big Brother?
  
  Unless you’ve been hiding under a rock somewhere in the middle of nowhere, you have heard of LinkedIn. It’s one of the largest and most popular professional social networks on the planet. Recently, LinkedIn relaunched their website with a completely fresh and friendly perspective. It looks and feels so much more organic and “now” or [...]
• The Difference Between Automated Live Chat and Real 24/7 Live Chat Agent Online Customer Service
  
  At least once a week I get asked, ” What is the difference between automated live chat and having a real 24/7 live chat agent for online customer service?” My response is always the same: Imagine calling a business on the phone and you’re instantly put into an automated phone system. They usually give you [...]
• Paid Advertising Will Get Visitors To Your Website’s Door, But Who Is There Online To Greet Them, 24/7/365?
  
  Here is a perfect metaphor for you to envision and think about: Paid Advertising, in all it’s guises (PPC, PPI, SEO, SEM), can get you to the front door…but when the customer rings the door bell…who’se going to answer and invite them in? Meaning, all the ads and pay per clicking and SEM can be [...]
• The Business of Doing Business Has Changed: Questions About Social Media, Live Chat Services, and The Future.
  
  With less and less advertising revenue going towards all forms of Old Media and more going towards Social Media and SEO/SEM, business owners have had to adapt. I have a 2 part question: 1. Over the next 2 – 5 years, how much emphasis will any business put into their online presence? 2. If almost [...]
• Google Wave: Got My Wave Finally!
  
  Yes! After months of waiting and waiting and waiting, I finally got officially invited into Google Wave. Not sure why it has taken months for that but I’m very excited. I’ve been messing around with Google Wave for a few minutes or so and it seem promising. It’s difficult to gauge the true power of [...]
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