
Here is a perfect metaphor for you to envision and think about:
Paid Advertising, in all it’s guises (PPC, PPI, SEO, SEM), can get you to the front door…but when the customer rings the door bell…who’se going to answer and invite them in?
Meaning, all the ads and pay per clicking and SEM can be great and all, but if there isn’t a REAL live person monitoring that website 24/7/365 your site abandonment rate will continue to be sky high. I don’t care what kind of content is on the site. With the proper use of a 24/7 live chat agent, visitors can get on your site…get the information they need…and then get off.
Rule #1: No one wants to be on a website for longer than 5 minutes, unless they are on a site for Breaking News, XXX, etc. When it comes to gathering information like a new car or house paint, many businesses struggle with the cancer and scourge of site abandonment. The cure is having the right live chat technology on the site that is monitored 24 hours a day by a staff that is trained to answer just like you would answer when you are at work.
Here’s a little bit of reality. You have to figure that most people don’t visit a business’ website during the day, until they get home from work. Sometimes it’s even later than that, like after dinner time. By that time, most businesses have already closed for the evening and no one can even answer the telephone if someone calls in with questions.
So it becomes this sick rat race for some people to try to cut out sometime to fit their busy lives into the dealership’s schedule. That is a ridiculous way of doing business.
With 24/7 coverage on your site, you gain the upper hand of having the unique ability to interact with visitors at literally, the point of sale. But wait, it gets better.
Ever heard of ClickToTalk?
ClickToTalk technology enables the end user to bridge a direct phone conversation with the business via the website. Now having ClickToTalk technology is great and all, but afterhours if no one is there to answer that it’s pointless to have it in the first place. However, if you had agents answering the calls that come in afterhours, they can be transcribed and emailed to any recipient.
So you see, doing the proper follow through is imperative with your site’s visitors, in the daytime and even more importantly, afterhours!

Tags: 24/7 live chat, 24/7 online support, click to talk, clicktotalk, iclicktotalk, internet technology, Live Chat, livechat, livechatagent, online advertising, online customer service, online support, pay per click, pay per click advertising, PPC, SEM, SEO, Site Abandonment Rate, Social Media Posts, social networking, website functionality
Posted in: ClickToTalk Technology, Customer Service, Lead Conversion, Live Chat, SEO / SEM, Site Abandonment Rate, Social Media Posts |
Comments: 744 Comments

With less and less advertising revenue going towards all forms of Old Media and more going towards Social Media and SEO/SEM, business owners have had to adapt. I have a 2 part question:
1. Over the next 2 – 5 years, how much emphasis will any business put into their online presence?
2. If almost all your customers have visited your site at one point or another, how important would it be to have 24/7/365 online support?
Live chat support that could: Answer FAQ’s and relieve the phone burden on in house staff, book rooms, connect a ClickToTalk instant phone call between the end user and the hotel staff (while the customer is still surfing the site.), process realtime feedback on hotel experience, etc…
The business of business has changed. What will you do to evolve?

Tags: 24/7 live chat, 24/7 online support, click to talk, Customer Service, internet technology, Live Chat, live chat technology, livechat, livechatagent, online customer service, online support, Social Media Posts, technology, website functionality
Posted in: ClickToTalk Technology, Customer Service, Lead Conversion, Live Chat, Online Search, Social Media Posts |
Comments: 87 Comments

[How does live chat change the way we search, consume and share online?]
This is a great question I’ve been thinking about for quite awhile. The way people around the World search, consume and share online is rapidly changing because of live chat.
Imagine if the great gold rush of 1849 in California had their version of a live chat upgrade. Andrew, what on Earth are you talking about? Well, let’s look at what happened during that time and what could have been if they had certain technological advancements back then. Miners in dirty denim overalls would come from halfway around the World and sift through thousands of pounds of dirt looking for gold. Some miners eventually started their own mine shafts looking for the precious “golden” content. Without the proper tools a miner’s search would have most certainly ended almost as fast as it had started. Miners became more and more adept at finding ways to search and finding what they were searching for. They created elaborate connecting tunnels to search. The dangers and perils of a miner were that if a collapse within these tunnels from an implosion.
What if these miners were able to find the gold instantly with a GPS handheld device that allowed them to pinpoint the very locations and depths of various gold deposits? One thing is for sure, there wouldn’t have been any wasted time spent on digging tunnels that lead nowhere. The miners that would have had this technology would have put all the other miners out of business virtually overnight. Imagine that if there was something so simple, yet had the power to instantly change the way an entire industry operated. Are you seeing any similarities yet?
Web search is just like that 1849 gold rush. There are millions of “golden” nuggets of content out there to be found that people are searching for. Over the years the techniques and technology to search have become more and more advanced. Having live assistance online can only help expedite and extricate that frantic dig for content. Yes, there are obvious differences between searching for gold in the ground and the use of a live chat agent for a website, but the correlation towards something that helps site visitors search, consume, and share is valid and real.
Searching for some specific content on the web is not supposed to take all day, but for many it does. Information should be instantly available on a site. No ifs, ands, or buts. Sometimes there is so much content on a site that people actually leave and bounce off to a site that has a more direct layout of content. Live chat helps save precious time needlessly spent on online search, but having live chat software on a website is only part of the solution.
The Internet is online day and night, but website functionality is limited to the hours of operation of a particular business. Not anymore. The endless search for content is over with real online customer support. A 24/7 live chat company, in particular, has radically changed the functionality of websites, live chat software and its implementation. LiveChatAgent enables visitors on a website and mine for “golden” content with real Live Chat Agents as their guide 24 hours a day, 7 days a week, 365 days a year. The very act of searching, consuming and sharing will never be the same again.

Tags: 24/7 live chat, 24/7 online support, consumer, consuming, consumption, Customer Service, golden content, Live Chat, livechat, livechatagent, nuggets of content, online customer service, online support, search, searching, sharing content
Posted in: Customer Service, Lead Conversion, Live Chat, Online Search |
Comments: 29 Comments