Is Internet Marketing The Right Thing For Your Business To Do?
How can I say this succinctly? Of course it is! How can you NOT do internet marketing? The real question is: What is the right way to market your business online?
That is the 1 trillion dollar question…or is it?
A successful internet marketing campaign can be as illusive and enigmatic to a small business owner as finding the fabled needle in the hay stack. Plus, between the myriad of techniques, applications, and options available, there are many that are apprehensive it will cost them an arm and a leg or that they will have to work harder in some way or another. Still others worry about the basics like: wasting valuable company time and money, while others are vigilant of being scammed. All of these qualms and more are real and valid.
I wish I could say that internet marketing will always be easy or that one thing that worked incredibly well for one company will do exactly the same thing for another, but I can’t. There are few guarantees in any kind of marketing. It’s not an exact science, but the key is to keep a finger on the pulse of change. The important things to have are: data, imagination, perspective, and most of all passion.
A truly kick-ass online marketing strategy starts with an honest conversation between the business and the business owner(s). The days of licking thumbs and holding them up to the wind for market direction are truly over. I’ll put it to you this way, if Charles Darwin himself, were somehow alive today and needed a new profession outside of the realm of biological science, he’d be an internet marketing consultant or analyst.
But seriously, all metaphors aside; real internet marketing, when properly planned and precisely executed for a given business will actually pay for itself and then some over time. There is working harder…and then there is working smarter.
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The Response to My Microsite Posts Has Been Incredible!
The response so far has been incredible from my recent posts on my website www.AndrewDavidBaron.com as well as my Facebook Fan Page. I’ve had such an influx of people candidly asking me for advice and suggestions towards their businesses and Social Media.
I’m happy to report that I’ll be making a bunch of new Microsites and helping quite a few of my fans reinvent their businesses with Social Media and Social Networking. As I complete each project, I’ll release the website and information about them.
I’m truly excited to jump in head first and literally help people help themselves and their businesses in the roughest economy since, The Great Depression.” You can’t wait for someone to help you or rely on them to care about your business. People need to help themselves, but so many have absolutely no idea or clue as to where to start or do. That’s why I am doing what I am doing. It’s imperative to help small businesses evolve and grow with the changing times. Small businesses are the backbone of any economy.
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Recent Projects: RainCollazo.com – Reinventing Rain
I’ve been putting the finishing touches on my latest microsite project for my beautiful and talented wife, Uraina Collazo. She asked me a few months ago to help her create a small yet succinct website where she can blog and share her ideas on health and things that inspire her. I, of course, jumped at the opportunity. The site even includes a Live Chat program, so her clients and readers can communicate directly with her via her website.
Rain has many, many passions in her life and I felt a certain importance in getting her site right. I sat down and consulted with her as if she was one of my clients and went over every angle and really thought about what it is that she is good at. From pages and pages of notes we then began to streamline and simplify the entire project. Anyone who knows me, knows that I am forever a Minimalist.
The result, albeit, still a work in progress, expresses Rain’s passion and drive to constantly better herself and everyone around her.
Here are a few Baron bytes of info about Rain:
She is a local Avon representative and truly loves to share her heart and kindness with everyone. She’s a certified reflexologist from the Laura Norman Reflexology Center here in NYC. Also, she is an amazing and talented cabaret singer. She has performed in NYC clubs. You can listen to her sing on her MySpace site.
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