For August 2010, I thought it was appropriate to create this Linkedin Poll. There are many, many different Social Media sites out there that can be considered effective for their business model. Twitter seems to be more effective for B2B rather than B2C. Linkedin, which is hosting this poll, is an amazing Social Network for B2B, but not really B2C. Facebook, it seems as if it currently is the king of connection for B2C.
Don’t get me wrong, B2B is just as important as B2C, ultimately most businesses are looking to reach new audiences of consumers. Yes, businesses are consumers as well, but on a completely different level. It could be that Twitter is the way to go to effectively communicate to your customers, but I personally highly doubt that Twitter alone will help a business turn a profit. The key strategy is to know the perfect balance of (SMM) Social Media Marketing, (SNM) Social Network Marketing, and (SEO) Search Engine Optimization.
Once you have a great Website and Marketing campaign plan setup, then you can properly gauge how effective any Social Media will be for your business.