October 2010 Linkedin Poll: Would you allocate any portion of your Internet Marketing budget towards Twitter’s new proposed advertising plan?
For October 2010, I chose this question for my Linkedin Poll: Would you allocate any portion of your Internet Marketing budget towards Twitter‘s new proposed advertising plan? With Twitter’s pending advertising platform in the near future to be unveiled, will anyone use it?
This sort of reminds me of the early days of PPC (Pay-Per-Click) advertising through Google and Yahoo. SEM (Search Engine Marketing) firms sprouted up left and right, as businesses didn’t want to or didn’t know how to properly control any aspect of their online budgets. The SEO (Search Engine Optimization) industry was relatively small and unknown. However, as time went on more and more businesses woke up from their PPC Crack-pipe reality. (imagine: a crackhead trying to get off crack. Now imagine a business that has been duped into believing their PPC campaign is driving all their online traffic to their site. That’s the PPC crack-pipe.)
Many realized that SEM firms would skew the numbers and making obscene profits from overcharging. From this chaos, sprouted the SEO industry full force, and carried with it many disenfranchised former SEM clients as the PPC Crack-pipe alternative.
Here’s a twist for you…Who is to say that something similar to this can’t happen within Social Media, within Twitter to be precise? This parable could totally be applicable to SMM (Social Media Marketing). Could these paid and sponsored tweets give rise to yet another sub-sub-industry that is within the SMM sub-industry? Are you confused yet? Am I using to many three-lettered abbreviations beginning with the letter S?
To simplify…think SEO for SMM. What would this sub-sub-industry be called? I think: OSM (Organic Social Marketing) Sounds odd right? Paying a company to tweet out “seemingly” organic statements and links, instead of ‘in your face’ sponsored ads? You know what? I’ve seen and heard of stranger industries.
There is an industry for anything, especially online marketing.
With that as a possible perspective, would you do a paid advertising campaign through Twitter, like a PPT (Pay-Per-Tweet) kind of marketing? Or would you go with an organic approach with an OSM firm?
(Please note that not all SEM firms are guilty of price gouging, but speaking as a former client that hired quite a few firms over the years…it’s safe to say a hell of a lot of them did and still do.)
Let me know what you think. Byte back!
Tags: internet marketing, online marketing, Paid Search, pay per click, PPC, search, search engine marketing, search engine optimization, SEM, SEO, SMM, Social Media, social media marketing, Twitter
Posted in: Google, Internet Marketing Consulting, Online Search, Organic Search, Paid Search, SEO / SEM, Social Media Consulting, Social Media Marketing, Twitter |
Awhile back I began working on a microsite for a new client of mine, Hideki Takahashi. Mr. Takahashi is a Japanese artist creating and residing in Brooklyn, NY. His work is truly eclectic and one of a kind. His site is really coming along quite well. There were a few hurdles we had to conquer to get this site going. Some of which include; design, functionality, and of course cost.
For the design, Mr. Takahashi specifically wanted and needed something simple and succinct. We found a great template to work with and I began to alter the coding a bit to be somewhat more conducive to Mr. Takahashi’s needs. For the functionality, we will be implementing a shopping cart and interactive commenting that integrates with popular Social Media & Social Networking sites such as; Facebook & Twitter. I’m not your typical website or microsite builder, in the sense that I build everything from scratch and give the customer a finished product. To cut down on the overall costs for my sites, I actually work with my clients on a one-to-one basis, teaching them how to operate their own site. This empowers them to take charge of their online presence and really understand how and why their website functions in a certain capacity.
For Mr. Takahashi, I’ve done just that. I’ve been teaching him how to operate his own WordPress site. He’s been slowly, yet steadily creating content that will be added to his website. He really is getting the hang of how to create, edit, add media, etc. to a post. Soon, he will be learning great tips on how to market his website using social media & social networking sites. His transformation from literally knowing nothing about blogging to actually blogging about his art and ideas has been quite amazing to see. As an Internet Marketing Consultant & Social Media Consultant, I have really changed the way Mr. Takahashi thinks about not only the Web and his place within that context, but also his own artwork and future possibilities.
Nice job Hideki! I’m proud of you and your efforts and I’m glad to see that everything is starting to fall into place.
I’m really looking forward to seeing what he will add next!
Tags: Facebook, internet marketing, internet marketing consultant, microsite, social media consultant, social media marketing, Social Media Posts, Twitter, website development, website functionality
Posted in: Facebook, Internet Marketing Consulting, Microsites, Recent Projects, SEO / SEM, Social Media Consulting, Social Media Posts, Twitter, Website Updates |
I just found this short, yet incredibly succinct article written by Tony Moton, on a Yahoo search. To sum it up…it’s about 5 really important types of jobs that are in high demand and that are alleged to be recession proof.
Tags: content writing, internet marketing, internet marketing consultant, Keywords, relevant keywords, search, SEM, SEO, Social Media Posts, Tony Moton, yahoo
Posted in: Facebook, Internet Marketing Consulting, Keywords, Online Search, Organic Search, SEO / SEM, Social Media Posts, Twitter |