New Linkedin Poll Post: What form of Internet Marketing is most conducive to your business model? (Paid Search vs. Organic Search)
I just posted a new poll over at my Linkedin account; Which form of Internet Marketing is most conducive to your business model? (Paid Search vs. Organic Search)
It’s important before starting any type of campaign to know where to focus your business’ attention to. There has always been a great debate as to whether or not a business should place significant emphasis to a paid search campaign or to an organic search campaign.
I have always said, that in the long run, a well thought out SEO (Search Engine Optimization) plan is much more cost effective and efficient. For many companies this really isn’t the perfect solution or even an option as quality SEO takes time (somtimes 1-3 months) to be indexed by many or most search engines. SEO is great in getting the main website indexed and organically ranked hirer.
Paid search is great for when time is short and every advertising dollar can be quantified to one degree or another. If a marketing campaign runs for a week or 1 month and the business wants to gauge the response…the best bet is paid search with the landing page being a unique microsite catered to that widget being advertised. The main focus would be either direct sales or lead generation for 3rd party sales.
Either way, the important thing is to know how and when use the proper keywords and content that are relevant to your website.
Take the poll and let me know what your opinion is.
Comments: No Comments
Internet Marketing Consulting: Knowing when you have the right ingredients for Internet success.
It’s been a couple of weeks since I have written my last post. I’ve been so incredibly busy with work and planning for meetings for meetings on proposals…blah, blah, blah. I’ve been thinking for some time about what to write about on this post. Should I write about yet another Live Chat software development? Should I write about yet another blog post of the importance of Social Media, with emphasis on Facebook, Twitter, and LinkedIn? Or should I write about something bigger, yet more focused on how I can help others? Each idea I kept coming up with, made me think of something else and then that lead me to something else. You get the picture…in other words…the ultimate villain of creativity: PROCRASTINATION.
Whenever I bump into friends or speak to people, they always ask me, “Hey Andrew…what do you do for a living?” I usually say, “Well…I do this, that, the other thing with Social Media. I write and create blogs about Live Chat and other website technologies…yada, yada, yada…” I talk about evolving small businesses into lean, mean fighting machines of commerce and service, but there has to be a way to succinctly put everything together without losing the message. That being said, I’m glad to say that I have come to an epiphany of some sorts with the help of a long time colleague and friend. I hadn’t spoken to him in some time and it was good to reconnect and catch up on basics, regarding our unique lives, careers, families, etc. During our conversation, it dawned upon me, from his perspectives and intuitive knowledge of just about everything that I knew about Internet Marketing that I had been looking at myself myopically.
I always think of others before I think of myself. I always try to help everyone I know with my experience and knowledge base. I’m always trying to think of a better way for others to become better at what they do. My problem was that I wasn’t seeing the bigger picture: Where do I fit into the picture? What is it that I am doing…and why? My friend told me that he thought my blog was a great place for me to share my knowledge and experience with others. That is just the surface of it all. I realized that I am not just an Account Executive at LiveChatAgent or a Social Media Consultant or any other piece of the puzzle. I was sum of their total. I am an Internet Marketing Consultant.
What does an Internet Marketing Consultant do, you may ask? Good question…
Well, a good way to think of it is like this: When you bake a cake you need all the right ingredients from the flour all the way to the icing. Internet Marketing is just like that. The difference is that, unlike grandma’s delicious marble babka cake that always used the same ingredients, mixed in the same manner time and time again, Internet Marketing’s recipe is constantly changing. You need to figure out the proper recipe for each client. Not every client is going to need an SEM campaign. Not every business is going to need a Live Chat agent based upon site traffic. Not every business is going to need a new site. Not every business could benefit from Social Media as much as others could. Etc…etc…etc…
An internet marketing consultant knows how pick and choose from a wide variety of tools and ingredients to bake just the right cake for internet success for a business. No two businesses are the same. The approach and follow through have to be organic and contoured to that business.
I already do what I love, which is helping businesses realize their true potential, but now with the bigger picture of adding all of the components of my experience, knowledge, connections and creativity in mind as well. I knew all the ingredients were in the kitchen. I knew what the finished cake would look, feel, smell, and taste like. I just needed a good timer to know WHEN to mix it all together or to put it simply, connect everything seamlessly and convey it succinctly. I’m proud of myself, knowing that I have always been a true maverick and it’s good to know that others out there see the same thing in me.
Comments: 3 Comments
The Response to My Microsite Posts Has Been Incredible!
The response so far has been incredible from my recent posts on my website www.AndrewDavidBaron.com as well as my Facebook Fan Page. I’ve had such an influx of people candidly asking me for advice and suggestions towards their businesses and Social Media.
I’m happy to report that I’ll be making a bunch of new Microsites and helping quite a few of my fans reinvent their businesses with Social Media and Social Networking. As I complete each project, I’ll release the website and information about them.
I’m truly excited to jump in head first and literally help people help themselves and their businesses in the roughest economy since, The Great Depression.” You can’t wait for someone to help you or rely on them to care about your business. People need to help themselves, but so many have absolutely no idea or clue as to where to start or do. That’s why I am doing what I am doing. It’s imperative to help small businesses evolve and grow with the changing times. Small businesses are the backbone of any economy.
Comments: 2 Comments
