Paid Advertising Will Get Visitors To Your Website’s Door, But Who Is There Online To Greet Them, 24/7/365?
Here is a perfect metaphor for you to envision and think about:
Paid Advertising, in all it’s guises (PPC, PPI, SEO, SEM), can get you to the front door…but when the customer rings the door bell…who’se going to answer and invite them in?
Meaning, all the ads and pay per clicking and SEM can be great and all, but if there isn’t a REAL live person monitoring that website 24/7/365 your site abandonment rate will continue to be sky high. I don’t care what kind of content is on the site. With the proper use of a 24/7 live chat agent, visitors can get on your site…get the information they need…and then get off.
Rule #1: No one wants to be on a website for longer than 5 minutes, unless they are on a site for Breaking News, XXX, etc. When it comes to gathering information like a new car or house paint, many businesses struggle with the cancer and scourge of site abandonment. The cure is having the right live chat technology on the site that is monitored 24 hours a day by a staff that is trained to answer just like you would answer when you are at work.
Here’s a little bit of reality. You have to figure that most people don’t visit a business’ website during the day, until they get home from work. Sometimes it’s even later than that, like after dinner time. By that time, most businesses have already closed for the evening and no one can even answer the telephone if someone calls in with questions.
So it becomes this sick rat race for some people to try to cut out sometime to fit their busy lives into the dealership’s schedule. That is a ridiculous way of doing business.
With 24/7 coverage on your site, you gain the upper hand of having the unique ability to interact with visitors at literally, the point of sale. But wait, it gets better.
Ever heard of ClickToTalk?
ClickToTalk technology enables the end user to bridge a direct phone conversation with the business via the website. Now having ClickToTalk technology is great and all, but afterhours if no one is there to answer that it’s pointless to have it in the first place. However, if you had agents answering the calls that come in afterhours, they can be transcribed and emailed to any recipient.
So you see, doing the proper follow through is imperative with your site’s visitors, in the daytime and even more importantly, afterhours!
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